As I work toward building my Home Based Business it amazes me just how many methods there are to advertise online. For each and every one of us who is just starting a new opportunity, there is only so much paid advertising we can do. It does not take long to start investigating the benefits of free advertising to supplement our efforts.

One of the first free advertising methods I discovered was Traffic Exchanges. Essentially, you join a Traffic Exchange as a free member and you agree to view the websites of other internet marketers to earn credits. The credits you earn can be applied to a website of your choosing and the other internet marketers agree to view your site. And so the cycle goes.

As a free member you may have to surf 2 or 3 other sites in order to have your site viewed once. Each Traffic Exchange offers upgrade options that allow you to improve your surf/view ratio. Ideally you like to get a 1-to-1 ratio. In other words, each time you view a site someone else will view your site. An upgraded membership will generally include other perks like Banner Ad Impressions, Text Ad Impression, Random Referrals and (sometimes) cash commissions.

One strategy I implemented was to upgrade only int Traffic Exchanges that offered Random Referrals and Cash Commissions. I felt that this option gave me the best opportunity to recoup my investment and the Random Referrals would help me earn residual traffic credits.

One day I was logged into one of my favourite Traffic Exchanges, WebBizInsider. As I was attempting to send an email to my downline, I found myself thinking about how disjointed my marketing is. There are several Traffic Exchanges that I belong to. I also have a few favourite places to send out Solo Ads and Ezine Ads. Then I also have my favourite Lead Source. It sure would be nice if I could have a strategy that would make these resources work together. Then I had one of those “A-Haaah!” Moments.

In the WebBizInsider Member’s Area there is an option where you can “Purchase Downline” to build residual traffic (you earn 10% of the traffic that your group earns). There are 4 different packages available and the two largest ones include Upgraded Membership. I have taken advantage of the Purchase Downline option a couple of times and found it to be very beneficial. The Upgrade gives me a 1-to-1 surf ratio and allows me to email my referrals (all 6 levels) on a weekly basis.

It finally dawned on me that I could

1. Drive Traffic Directly To My Site
2. Build Residual Traffic
3. Purchase Leads
4. Send Solo Ads Weekly

…and I could do all this with just ONE Purchase!

Before, I would do all four of these activities from four different sources - and spend a lot more money. Plus, if I got a poor response from my purchased leads or my solo ad, it would not help me with my other marketing efforts. Now, if I send out a solo ad to my WebBizInsider List, I would atleast continue to receive residual traffic even if the Downline I purchased did not join my Primary Business or accept my other offers.

Obviously this is not the Be-All-To-End-All solution to all your marketing efforts. But, for those of us just starting out, it can be an excellent way to Muti-Task your efforts and keep your costs down.

The MLM Expediter - Driven To Succeed

 Join WebBizInsider for FREE Today
http://webbizinsider.com/Home.asp?RID=39755

Tags: advertising, business, free, home based, Marketing, opportunity, Traffic Exchange